Friday, January 20, 2012

Incentivized Consumerism

I have been seeing this word floating around for a while now. I guess, my point being, is that I am struggling with this concept.

Essentially, what I understand is that because I pay you for whatever I consume, which obviously from the product you sell, I received some incentive. If that is what is meant to be how does it differ from the words like rebate or discounts. Are these two words became passe from the consumerist world we live in that we have to glamorize such terms?

I still long for a company that is owned by the people or at least its members; of course, non-members can shop in that company. However, the difference is that, at the end of the year on the occasion where it announces its profit members get their share of the company's earnings. Their share of earnings obviously is proportionate to their share of the capital and the amount they purchased from the company. I guess, this concept is a lot better than those proponents of "incentivized consumerism" where at the end of the day the only thing consumers get is a rebate or discount if they are lucky. Worst is that they get some company memorabilla such as key chain, t-shirt, or note pad. Thus, ending up not only an "incentivized consumer" but as well as a marketing vehicle.

A prosperous New Year - 2012

Well, the title is not really about greeting you but can be meant that way. Actually, it is in fact me telling my self and affirming that 2012 is really a good year for me.

The year 2012 was welcomed by me taking ownership of a plot of land in Bantayan Island. Initially a 300 square meter lot that will become an 800 square meter lot if my mother successfully procure the adjacent lot on my behalf. We were having our usual family vacation in Bantayan Island, Cebu that we chance upon those lots at the price favorable to my pocket. I have been in search for a sizable plot of land outside Manila for my preparation for my early retirement; however, to no success. Options to have a property in Panglao Island, Batangas, or Bolinao did not come into fruition. But Bantayan Island did. Interestingly, few kilometers away from the property I bought was the birthplace of my grand father from my mother side -- I guess I am being called upon to come back and help his community.

The next acquisition I got was a second hand Mazda pick-up, which I hope to use transport when I move there. In retrospect, I guess I purchased this item sooner than I need it. I am still 21 months away from my planned retirement but hope that I will make use of it while it is parked at my uncle's garage in Cebu.