I have been seeing this word floating around for a while now. I guess, my point being, is that I am struggling with this concept.
Essentially, what I understand is that because I pay you for whatever I consume, which obviously from the product you sell, I received some incentive. If that is what is meant to be how does it differ from the words like rebate or discounts. Are these two words became passe from the consumerist world we live in that we have to glamorize such terms?
I still long for a company that is owned by the people or at least its members; of course, non-members can shop in that company. However, the difference is that, at the end of the year on the occasion where it announces its profit members get their share of the company's earnings. Their share of earnings obviously is proportionate to their share of the capital and the amount they purchased from the company. I guess, this concept is a lot better than those proponents of "incentivized consumerism" where at the end of the day the only thing consumers get is a rebate or discount if they are lucky. Worst is that they get some company memorabilla such as key chain, t-shirt, or note pad. Thus, ending up not only an "incentivized consumer" but as well as a marketing vehicle.
Friday, January 20, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment